Microsoft’s localised search engine Bing Australia is no longer in beta mode and has made a deal with Yahoo! to power the search of Yahoo!7′s searches in Australia.
So Bing Australia is powering Yahoo7’s search.
Ninemsn’s Managing Director of Audience, Alex Parsons says: “Australians deserve more than one search engine”.
…and NineMSN’s search.
Why did Australian TV channels buddy up with technology companies again? The only thing I can think of is a series of ugly, ad-ridden news portal websites.
Traffic increased by more than 65% between June 2009 and Sept 2011
See, here’s the thing — I want Bing to survive. I want someone other than Google to be even slightly successful in the web search space. But you’re boasting about a 65% traffic bump between your inglorious US launch & local launch over 2 years later? Coming off the back of the not-locally-insignificant live.com search share?
I’m not sure that sounds like success.
(Source: mumbrella.com.au)
