“We’re competing with ourselves,” Lee (Noel Lee, Monster Cable CEO) says of the Beats products he’s trying to outdo. “We can be the Apple of the headphones space, with or without Beats…”
“…He showed off the company’s offerings, which became available for preorder to distributors on Jan. 9. One $200 pair of in-ear headphones bears the name of the ’70s soul act Earth, Wind & Fire. A Miles Davis line has earbuds shaped like trumpets and a volume controller that looks like piston valves. In all, there are eight new lines in 50 different styles. “We hope people will recognize what we’ve done in terms of sound with the Beats products,” Lee says.”
Eight new lines, 50 different styles. Ah yes, that’s the Apple I know and love.
(via Business Week)
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