"These new series reflect Generation ‘Why Not?’ — living, working and playing on their own terms, ‘adventure capitalists’ if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises,” says MTV entertainment president Brian Graden."

-

…from an article entitled, “MTV Orders More Reality Shows, Avoids Music”

seriously, what the fuck does that even mean?

via rollingstone.com